In-store radio for gas stations and convenience stores

Rádio Indoor gives your convenience store or gas station an upbeat soundtrack and an announcer who makes the most of quick visits: the coffee and pastry combo, cold drinks, the car wash, the oil change and the loyalty app. If you are open 24 hours, the radio and the announcer are too.

Every visit lasts a couple of minutes

At a gas station or convenience store, most customers are in and out quickly: pay for fuel, grab a drink, buy a snack. Purchases are often decided on impulse, in the few seconds between the door and the counter. A short, well-timed announcement is one of the few ways to influence that decision.

The atmosphere matters too, especially at night. An upbeat, well-lit store with pleasant sound feels more welcoming than a silent one, for customers and for the staff on the night shift.

The forecourt is part of the store too. Drivers waiting for fuel or for the car wash are a few steps from the door, and an offer they hear on their way in can change what they pick up. Keeping the announcements short and simple, with the product and the price or the combo, works best for customers who are only staying a couple of minutes.

Common problems

• Combos and offers posted on the window that drivers never read
• A radio station with news and commercials for other businesses
• Car wash, oil change and tire services that customers do not know are available
• Loyalty apps that customers forget to use at the register
• Night shifts with silence or whatever the attendant puts on

How Rádio Indoor works in a convenience store

Describe your business in the profile, for example a highway gas station with a 24-hour store, or a neighborhood convenience store, and our artificial intelligence builds upbeat playlists to match. You can also build playlists by hand.

The announcer says your store's name, gives the time and talks about what you put in its scripts: the coffee and pastry combo in the morning, cold drinks in the afternoon heat, the car wash, the oil change, the loyalty points. Your own ads go in folders and play every day, on chosen weekdays or on specific dates.

Instant announcements help at the counter, such as calling a customer who left their card or announcing that the car wash queue is free. The audio processor keeps the volume steady and ducks the music under every message.

Programming around the clock

If you are open 24 hours, the radio simply keeps running. If you close at night, set opening hours per day and the radio pauses and resumes on its own.

Night shifts deserve special attention. Fewer customers, a smaller team and long hours make the right sound important for the staff as much as for the shoppers. A calmer playlist and occasional time checks keep the store feeling attended and alive, without the noise of a radio station's late-night talk.

• Early morning: coffee and breakfast combos for commuters
• Midday: sandwiches and meal deals
• Afternoon: cold drinks and ice cream, especially on hot days
• Weekends: car wash and road trip snacks
• Night: a calmer playlist, with fewer and shorter announcements

Supplier spots and promotions

Beverage, snack and automotive brands often run promotions at gas stations. Selling them airtime on your radio is your decision: upload their spots to an ad folder and schedule them for the agreed days and times.

Keep a balance between offers and music, so regulars who stop every day do not hear the same spot on every visit.

Several stations

Station networks and convenience chains can play the same radio in each store, with the same campaigns. Plans cover 1, 2, 6 or 15 devices playing at once, each one a location, and custom plans for larger networks are available through sales@radioindoor.com.

Everything runs in the browser, on the counter computer, a tablet or a phone connected to the store's speakers.

Sample announcements

Frequently asked questions

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